by Kristin Nador/@KristinNador
If you’re a writer who blogs, think about your blogging journey for a moment.
Think about the last four blog posts you published.
Have you found yourself staring at a blank computer screen because you haven’t posted for a week and you’re feeling the pressure to get SOMETHING on your blog?
You need to check “wrote blog post” off your to-do list so you just throw something up there. Hey, it’s the burden you bear for building your all-important writer’s platform.
You dutifully write about your niche subject to keep your reading constituency happy. You report about your word count goals. Writing safe vanilla when you secretly long to write chocolate fudge with cherries and chopped almonds sprinkled throughout.
There is nothing wrong with posting consistently, creating great content for your niche readers or having accountability for your writing on your blog. These things are all excellent habits.
I do all these things regularly, and enjoy them, yet at times there is still something missing. Those chocolate cherry almond posts.
The posts that reveal more about yourself than you are normally comfortable with.
The raw pain post. The frustrated as hell post. The everything toxic I learned from my family post. The blow the trumpet and follow me post. The did you ever wonder post. The I think I’m crazy post.
Those posts are risky. You may risk alienating readers. You may risk being rejected for your ideas. You may risk revealing things you never intended to reveal.
But by not stepping out of your comfort zone, you may risk something else.
If you don’t allow yourself to write what you really want, something will begin to happen. It will start as a tiny seed of irritation and will grow into a thorny bramble of resentment. Each time you sit at the keyboard dread will begin to take hold. Your blog will start slowly decomposing and stinking and eventually you will quit.
Experts say stay in your niche. Be loyal to the ‘brand’. Give your customers (your readers) what they want. Offer a service or people will move on. All good advice.
I’m going to tell you something that doesn’t always line up with those qualifications.
Write your passion.
Write with the attitude that the post you’re writing is the very best post you can craft, the one that matters. If what you are sharing is from your heart, your audience will pick up on your passion and be drawn to it.
Write the best post you can, the one you’re excited about, the one that makes your stomach do flip-flops before you hit the publish button.
Maybe that means you won’t be posting as often. And that’s okay. You’ll keep blogging.
Your voice matters. Pursuing what you are passionate about will let your voice come through and keep you going during those little rough patches.