by Kristin Nador/@KristinNador
Remember the accomplishment you felt when you clicked ‘publish’ for your first blog post?
Blogging was exciting, a way to let your voice be heard, to share your expertise with others, let out the words simmering inside you, to build a community. You looked forward to writing more blog posts. Your mind fairly overflowed with writing ideas. You gobbled up all the blogging tips you could find from the ‘experts’. You dutifully followed a schedule and cranked out post after post, and shared your links on social media. You began to build a ‘following’.
Then something happened. Not right away, but little by little. You started to feel the pressure and stress of living up to your own schedule. You might have posted on your blog just because you ‘needed’ to, not because you really had something to say. You even wrote some things because ‘they’ said it was the way to get noticed. You started writing for search engines, and not for people, or worse, not for yourself.
You lost your blogging zen.
If your goal is become a professional blogger and have your blog be your sole source of income, then follow the big guns like Copyblogger and do as they advise.
But if your goals are more along the lines of connecting with those of like interests, sharing a specialized journey or even building a social media platform as an author, you might think about another strategy to get your blogging groove back.
Consider slow blogging.
What is slow blogging?
Slow Blogging is a rejection of immediacy. It is an affirmation that not all things worth reading are written quickly, and that many thoughts are best served after being fully baked and worded in an even temperament.
- Todd Sieling
Slow blogging is putting the intentionality back into blogging by focusing on writing quality posts when you really have something to say. It gives your brain and your creativity breathing room.
Take your time. Think about what you want to say and how you want to say it. Short and pithy or long and in-depth. Or say nothing until you do. Take your time.
Be thoughtful. Be hilarious. Be provocative.
If that means posting less often, so be it. You’ll not only give yourself a break from the digital onslaught, but your readers as well.
Have you had to cut back on who you’re following just so you have time to, say, brush your teeth? You’re not alone.
Readers are getting burned out, too. They’re overwhelmed by the glut of information out there in the blogosphere. They’ll appreciate not having to choose to unfollow your blog because it’s clogging their email box daily. Many are paring down, simplifying their blog-reading habits.
Anne R. Allen has laid out what I think is the best case for slow blogging, particularly for writers:
“Of course some people can blog brilliantly every day. But I don’t know a lot who can sustain that pace AND write book-length narrative every day. So you’ve got to plan a blog that’s going to beat the odds. A slow blog is more likely to do that. Think marathon, not sprint: slow blog.”
Remember, you’re not the Huffington Post. You don’t have to be. You have a unique voice, and it’s okay if that voice is not droning on and on every single day. Anne calls it blather-blog.
Lots of great bloggers are embracing slow blogging. Check out some of their thoughts on the subject:
- Marcia Richards – The Slow Blog Manifesto, My Style
- David N Walker – Slow Blogging
- Christy Farmer – The ‘How Often Should Fiction Writers Blog?’ Manifesto
I am exploring slow blogging for several reasons: more time for my WIP, choosing what I give my energy to because of health issues, and I want to continue having fun with my blog instead of dreading it.
If you have the time to blog every day, still enjoy it and it’s not taking time away from your WIP, you should post at will. If you are completely stressed trying to come up with things to blog about or your WIP writing time is shrinking, maybe you should consider slow blogging. Slow and steady may win the race after all.
- Are You Writing the Blog Post You Really Want to Write?
- Sharpen Your Blogging Habits: Get Serious By Relaxing